Tekkiepix.com
 











Tekkiepix Hat Logo
Tekkiepix, an archive gallery of historic technology pictures and stories
Initially supported by a Shiers Trust grant from the Royal Television Society 
 
The kind of pictures you will see on this site

 

 
Home
 
Timeline
 
Picture Stories 
 
Copyright
 
About
 
Thanks
 
Contact Us

 

 

Page Bottom 
 
 
 
Mavica - Sony's pioneering digital camera

 

Sony obviously liked the name Mavica.

In 1974 Sony announced Mavica, a video recorder which captured moving pictures on flexible magnetic cards, that each measured 15 by 20 cm and curved slowly past a scanning video head. Each card could store 10 minutes of colour tv with stereo sound. Sony promised higher density cards with increased recording time but Mavica was killed by the arrival of Sony's own Betamax, with several hours recording time from a small casette.

In 1981 Sony dusted off the name again and shocked the photographic world by demonstrating a camera, which looked like a conventional Single Lens Reflex, but contained an electronic image sensor and miniaturised computer disk recorder. The SLR Mavica recorded analogue tv stills on a 5cm  floppy disc coated with pure metal powder and spinning at 3600 rpm. The pictures replayed through a home tv set.

In July 1988 42 electronics and photographic companies agreed a standard for "electronic still video". Based on the NTSC tv standard, it gave either 25 fully interlaced picture frames, or 50 half-scan pictures of lower resolution. But the technology remained too expensive to rival film. So most companies shelved the idea.

In December 1988 Sony tried to go it alone, launching a consumer version of Mavica in Japan. The full kit cost around £500 and it bombed. By then Fuji had developed a prototype digital camera which used a solid state memory card instead of discwhichis of course the way modern digital cameras work.

But because memory cards were still expensive, Sony moved on to using a standard 9cm PC floppy to store 40 digital images at very low cost.

See below for a selection of pictures of the Mavica system, which Sony founder Akio Morita personally promoted
 
Sony Mavica camera system here promoted by Sony founder Akio Morita Sony Mavica camera system here promoted by Sony founder Akio Morita
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system Sony Mavica electronic camera system
Sony Mavica electronic camera system printed picture Sony Mavica electronic camera system printed picture
   
Sony Mavica electronic camera system printer  
   

 

 
 

 

 



Tekkiepix Hat Logo

 
Comments

 

Any constructive comments are welcomed. Please send to the email address below:


comments (at) tekkiepix.com

To stop this address being auto-harvested by spammers, the @ symbol has been replaced by (at) so please change to @ when replying.
 

Page Top 
 Home Picture Stories | Timeline | Copyright | About | Thanks | Contact Us

Copyright © 2015 Barry Fox Tekkiepix All Rights Reserved